The Summer Room is Smaller. The Conversations are Longer.

The Story
In Kuwait City, a board member attended a small industry gathering in July that most of his peers had passed on. The room was a third of its usual size. The conversations ran longer, moved more freely, and covered ground that a fuller November room rarely permitted. By the end of the evening, he had made two introductions he had been trying to arrange for over a year, simply because the right people were present with fewer competing demands on their attention.

Cultural Principle
In the Gulf summer, reduced attendance at professional gatherings does not reduce their value, it concentrates it. A self-selected room of committed professionals in a quieter season often yields more than a full-capacity conference in the height of deal flow.

Takeaway
Before declining a summer event, consider who is likely to attend rather than who will not. The smaller room is sometimes the more useful one.

To your cultural intelligence,
Taqua