The Story That Outweighs the Slide

The Story
In Riyadh, two vendors tied on price. One leader told a 90-second origin story; how this product protects a father’s legacy. The room shifted from cost to character; he won on trust, not features.

Cultural Principle
Narrative signals integrity. In relationship-first cultures, a credible story frames the numbers with meaning.

Takeaway
Open with a brief, sincere origin or client moment. Keep it human, not heroic. Then place your data within that story.

Until tomorrow,
Taqua