The Power of the Un-hurried Pause

The Story
In Riyadh, a director listened to a pitch, then paused - longer than the presenter expected. He thanked him, shifted topics, and only circled back after lunch to approve the pilot.

Cultural Principle
Deliberate pacing signals seriousness and respect for consequences. Decisions are calibrated to reputation, not just numbers.

Takeaway
When the room goes quiet, don’t fill it. Match the rhythm: confirm understanding, restate value, and allow space for dignity in decision-making.

Warmly,
Taqua