The “No Coffee” Moment

The Story
In a daytime meeting in Sharjah, a visitor instinctively sipped water. No one scolded him -people remained kind - but a quiet awkwardness arrived. Later, a colleague gently explained: it’s not about rules; it’s about consideration.

Cultural Principle
Ramadan etiquette is dignity-first. Even when no one corrects you, they notice care.

Takeaway
Avoid eating or drinking publicly during fasting hours. If you need to, do so privately and discreetly, with respect.

Ramadan Kareem,
Taqua

Tune into The Souk Stories podcast for native reflections on culture, etiquette, and the human side of doing business in the Gulf.