The New Prime Time

The Story
A team in Doha kept scheduling midday meetings, and kept getting reschedules. Then they shifted: lighter daytime coordination, and key conversations in the early evening. Suddenly, decision-makers appeared more present, more focused, and more generous with time.

Cultural Principle
During Ramadan, energy patterns change. Respecting timing is a form of respect for the person.

Takeaway
When possible, propose options: late morning (short) or early evening. And always ask, “What time feels best for you this month?”

Ramadan Kareem,
Taqua

Tune into The Souk Stories podcast for native reflections on culture, etiquette, and the human side of doing business in the Gulf.