The Story
In Al Khobar, an auditor rebuilt her September calendar around the ten accounts that mattered most. A smaller client, dropped from the list, was asked about her that month by a group she had been trying to reach for two years. He answered honestly. He had not heard from her.

Cultural Principle
In the Gulf, a reputation is assembled by people you are not currently sitting with. The margins of a network are where a name is discussed most freely.

Takeaway
Keep a few names in the diary that do not earn their place commercially. They are the ones asked about you when you are not there.

Until next week,
Taqua