The Last Ten Nights Begin Early

The Story
In Kuwait, a team waited until the final week to “lighten the load.” But the client had already shifted priorities inward. When the team finally reduced meetings, it felt late. Another team adjusted earlier; fewer requests, more respect. They were remembered more warmly after Eid.

Cultural Principle
The month deepens gradually. Sensitivity should begin before the last ten nights arrive.

Takeaway
Start simplifying by week two: fewer meetings, fewer follow-ups, more intentional communication.

Respect is cumulative.

Ramadan Kareem,
Taqua

Tune into The Souk Stories podcast for native reflections on culture, etiquette, and the human side of doing business in the Gulf.