The Gesture That Opens Every Door

The Story
In Dubai, a CEO greeted a visiting partner in the lobby - not the boardroom - then walked him to the majlis for qahwa (Arabic coffee) before any slides appeared. By the time they reached the table, the deal felt halfway done.

Cultural Principle
In the GCC, hospitality is a credential. Warmth, time, and small rituals signal trustworthiness before competence. Relationship precedes transaction.

Takeaway
Arrive early, accept the coffee, and ask about family or recent travels with sincerity. Let hospitality set the tone; your agenda will move faster later.

With insight,
Taqua