- The Souk Secrets
- Posts
- The ‘Extra’ That Becomes Expected
The ‘Extra’ That Becomes Expected
He added a small gesture. They remembered it like a signature.
The Story
In Dubai, after every meeting, a consultant sent a one-paragraph recap plus a short Arabic courtesy line. It took 90 seconds. Within a month, he became “the easy one to work with.”
Cultural Principle
Service is status. Thoughtful extras become your brand.
Takeaway
Choose one consistent “extra”: recap, resource, introduction, or courtesy line. Make it repeatable, and sincere.
Warmly,
Taqua