The Story
In Dubai, a host closed two mandates in the spring. One firm stayed in contact through the summer with nothing to sell. The other reappeared in September with a new proposal. When the next matter arose, he did not compare the two. He had settled it in July.

Cultural Principle
In the Gulf, the stretch when nothing is being transacted is when the next decision is quietly made. Absence is not neutral. It is noticed and filed.

Takeaway
Contact that asks for nothing is not overhead. It is the only thing that survives the gap between deals.

With presence,
Taqua