Position Before the Break, Not After It

The Story
In Muscat, a founder had been preparing a proposal for a family office she had been introduced to earlier in the year. She decided to finalize it after the summer, when everyone was back and focused. The family office spent part of their summer in conversation with a competitor who had reached out before Eid, informally, without a proposal, simply to say they were thinking about the space. By September, the door was narrower.

Cultural Principle
In the Gulf, the weeks around Eid are not the end of the working season, they are a final window. A well-timed message, a soft introduction, or a brief meeting before the break can hold a position in a counterpart's mind through the summer in a way that a September pitch cannot replicate.

Takeaway
If there is a relationship you intend to develop, a conversation you have been deferring, or a door you want to keep open, move before the break. Leave something in the room before it empties.

Until next week,
Taqua