Not Every Silence in Summer Needs to Be Filled

The Story
In Manama, an executive had a habit of staying in regular contact with her key counterparts through the summer, a thought shared here, an article forwarded there. One summer, she paused deliberately and sent nothing for three weeks. When she did reach out, at the end of July with a single brief note, three counterparts responded within hours. One mentioned that he had been wondering about her. The restraint had registered more than the presence.

Cultural Principle
In the Gulf summer, where professionals are more selective with their attention, consistent low-level communication can become background noise. Occasional, well-timed silence followed by a single considered message often carries more weight than a steady stream of contact.

Takeaway
In summer, resist the impulse to stay visible through volume. A deliberate pause, followed by one thoughtful message at the right moment, often arrives with more presence than a month of consistent contact would have produced.

Thoughtfully,
Taqua