The Story
In Muscat, a business development director began the quarter with a list of twenty companies he had never met. Before starting on it, he called two longtime clients simply to welcome the season. Both asked what he was working on. Within weeks, three of his new meetings had come through those calls, each arranged by someone who already trusted him.

Cultural Principle
In the Gulf, a new relationship usually travels along an existing one. People prefer to meet someone who arrives already vouched for, and a warm word from a trusted name opens what a cold approach rarely does.

Takeaway
Begin the season with the people who know you. The fastest path to a new name is often an old one, and it rarely needs to be asked for.

Until tomorrow,
Taqua