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- Answer the Intent, Not the Email
Answer the Intent, Not the Email
The message was formal. The intent was reassurance.
The Story
A Qatar-based client asked for “a full memo.” The consultant sent a two-page brief plus a 45-second voice note summarizing risks and ownership. The voice note did the persuading.
Cultural Principle
High-context environments reward tone. People want to know who stands behind the promise, not just the promise.
Takeaway
Reply in writing for record; add a short voice note for confidence. Let your tone carry accountability.
To your cultural intelligence,
Taqua