A note at the start of the week

This week, The Souk Secrets reaches its 200th letter, and its last in your inbox. From next week, the writing moves to The Souk Tribe, our community. You are hearing it on the first day of the week rather than the last, for the reason above.

The Story
In Riyadh, a managing partner was restructuring her practice. The market would know within weeks. Before any announcement went out, she spent three days calling her longest counterparts. Several told her afterward that the call mattered more than the news. The decision did not change. The order in which people learned it did.

Cultural Principle
In the Gulf, being told directly is a marker of standing. A relationship is read partly by where you sit in the sequence of who hears something first.

Takeaway
When something is changing, decide who hears it from you. The information will travel either way. Being early is the part you control, and the part that is remembered.

With care,
Taqua